B.L. Ochman

Prompts set the tone, style, voice, facts and other components of the search the platform will use to create its response to a query.

Google, Bing, Meta et al, along with AI platforms, will soon incorporate prompts into search and other online functions. When that happens, you won't need to know how to write prompts.

But in the meantime, you need to learn or you risk becoming obsolete in the job market.

We're in the throes of what many are calling "the 4th industrial revolution.” AI will not take your job (yet) but it may force you to learn new skills in order to stay relevant.
If you're not studying and using AI, you will soon be replaced by a marketer who understands the new technology. Is it complicated? Hell yeah! Is it hard to master? Is it changing at breakneck speed? Yup! Can you learn to use it? Absolutely!

Researched, wrote and designed website announcing the new online practice of homeopath Dr. Jill Elliot.

Does your Twitter, Reddit, Facebook, Instagram or other social media feed feature photos of your new sports car, boat, fabulous vacation or the beach house that you bought with your crypto gains? Do you also report a low income on your taxes?

You wouldn’t be alone if you were bragging about your crypto riches on social media. But you should know that the IRS is watching. They want their piece of your crypto gains and they’re stepping up their search.

B.L. Ochman interviews Shelly Palmer, expert in crypto currency and the impact it will have on marketing. Shelly covers tech and business for Good Day New York; writes a weekly column for Adweek; and is a regular commentator on CNN and CNBC. He co-hosts the award winning podcast Tech Stream with Shelley Palmer and Seth Everett.

My latest article for a forensic accounting client examines the multiple government agencies proposing crypto regulations - even though the government has yet to decide whether virtual currency is property or currency.

BuzzFeed's Tasty and NBCUniversal's Today show are extending their partnerships with household brand Campbell's Soup. They're cooking up a campaign that will not only deepen already massive engagement, but furthers their goal of driving shoppers into stores by bringing digital, social and broadcast together in a trend-setting first for strategic partnerships.

The initial results of this big shift in mainstream media planning and buying are already looking like home run.

A surge in cryptocurrency prices this year created many crypto paper millionaires and brought millions into the game. But the digital currency market is a rollercoaster ride. As a result, many of those fortunes have already evaporated as crypto prices fell precipitously.
Whether or not crypto will transform the nature of money remains to be seen. It’s important to debunk the myths that can trap unknowing investors into gambling away their money - and failing to meet their tax obligations.
One...

Research, wrote, designed and search-optimized three daily news articles about dogs for Love,Dog - a startup online magazine.

When fourth generation grocer and YPO member Jeffrey Brown opened his first store in 2004 in a low-income Philadelphia, Pennsylvania, USA, neighborhood with a history of gun violence and hired several returning felons to work in it, he says most people thought he was crazy.
Fifteen years later, he’s CEO and President of Brown’s Super Stores, which ranks in the top 50 U.S. small grocery chains and reports sales of approximately USD500 million. Of his 12 stores, six of them are successful ‘food...

TikTok Influencer Interview
Introducing Miranda Head
B.L. Ochman: Hi, welcome to the Beyond Social Media Show, the podcast for marketing PR, advertising and digital professionals. We're recording Episode 347. live on YouTube with my guest TikTok star Miranda Head. Miranda is a TikTok Creator Partner with more than 7 million views. Host of the TikTok Famous podcast and Social Media Manager for FloQast. How do I pronounce that?
Miranda Head: Flow cast.
How Long Has @CookingWithMiranda Been On T...

New Guide Includes Reporting Requirements and Potential Penalties

In a new Sanctions Compliance Guide, The Office of Foreign Assets Control (OFAC) of the U.S. Treasury reiterates that compliance obligations apply equally to transactions involving virtual currencies and those involving traditional fiat currencies.

With a broad stroke, OFAC defines the Virtual Currency Industry as technology companies, exchanges, administrators, miners, wallet providers and financial institutions that may have ...

Content strategy, creation and distribution for TickEase website, blog, social media and marketing materials. Increasing search visibility; making strategic connections; and advising on growth strategy.

B.L. Ochman: I'm here today with Drew Simon, who is the founder of Crypto Altruism, and we're going to discuss how crypto is being used and how it is being used for social impact in thousands of projects around the world.

I interviewed Dr. Michael Solomon for the Beyond Social Media Show Podcast, which I have produced and co-hosted weekly since 2013.

As a professor of marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”